Beyond

Beyond connects shoppers in markets without direct UK retailer shipping to brands like Selfridges, Harrods, John Lewis, Next, Debenhams, and Primark — through a curated mobile catalogue and an operations team that handles every parcel from sourcing to doorstep delivery.

Customers tap a retailer brand, browse its products, add an item to their order with size and variant selections, and assemble a multi-retailer cart in a single flow. The cross-border-shipping context is built into every screen — country of origin, retailer attribution per item, and live cart counts across multiple shops at once.

An order isn't a checkout — it's a request. Submitting one generates a unique reference (GRO-XXXXXXX-XXXX), notifies the operations team, and waits for a quote. The customer is alerted when pricing is set, accepts or declines through the app, and pays only on acceptance. From there, the parcel is tracked through eight discrete stages from sourcing to delivery.

The operator dashboard pairs human operators with an explainable AI engine. Each promotional suggestion — discount offers, free-shipping highlights, messaging nudges — comes tagged with a confidence score and a contributing-factors panel showing exactly which signals (dwell time, hover hesitation, cart value, first-time-buyer status) drove the recommendation. A configurable auto-approve threshold lets high-confidence actions execute autonomously while everything below it routes to the human queue. Trigger weights and offer types are tunable inside the dashboard — so commercial strategy shapes AI behaviour without code changes.